Our Purpose
Moore Research Services, Inc. is a market research firm with a passion for building, assessing, and strengthening our clients’ product lines and services. The Moore team is experienced in qualitative, quantitative, and mixed methodology research. Our ability to evaluate attitudes and behaviors gives our clients accurate and detailed research that helps predict market share, revenue, and the ultimate impact of the client’s business decisions.
We bring generations of expertise to the table.
In 1969, Peggy Moore took over the business she had been working for and turned it into Moore Research Services, Inc. The company was run out of her home while she raised her four children.
For several years, Moore Research conducted research primarily in Pennsylvania. In 1985, when Peggy’s daughter, Colleen Moore Mezler, joined the company, their focus began to expand. Moore Research launched a full-service research division and expanded their data collection efforts to include partnering with other research companies in the US and globally. Moore Research continues to this day to find ways to expand and diversify their growing business.
Meet the Team
Year started at Moore: 1985
Favorite part of working at Moore Research: I love finding out how people think and feel about different products and services. Helping companies find their aha moments, making reliable business decisions because of the recommendations we made, and ultimately seeing the new and/or improved product/service in the marketplace is incredible. I especially love how research has grown and evolved over the years and Moore Research has had to grow and adapt as well to ensure our success.
What you might be surprised to know about Colleen: Colleen was honored to receive the 2011 ATHENA Leadership Award, the 2010 Small Business Administration Western Pennsylvania Women Owned Business of the Year Award, and in 2009 she received the Insight Association’s Distinguished Service Award and in 2014 the honorary Lifetime Achievement Award, a prestigious award given to someone who has excelled in the market research industry.
What Colleen likes to do in her free time: Colleen enjoys exploring new vegan dishes, taking pictures, genealogy, and traveling; especially Vegas and anywhere warm with a tropical beach.
Year started at Moore: 1988
Favorite part of working at Moore Research: I love the people we have working for us. They are all very dedicated and I do my best to help make their job as smooth as possible with the use of innovative technology.
What you might be surprised to know about Frank: Frank taught history and computers at Cathedral Prep in Erie, PA for 22 years before deciding to work full-time at Moore Research. Frank’s journey with technology began in 1980 when his father brought home an Apple II+, which was rare to see a computer in a home in those days. It has been a love/hate relationship with technology ever since.
What Frank likes to do in his free time: Frank loves to play golf, read books by Vince Flynn, Jeffrey Archer, and Clive Cussler. He loves to visit his favorite city in the whole world, Las Vegas, whenever he can, and during football season cheer on his favorite NFL team, the Las Vegas Raiders. The Raiders moving to Las Vegas in 2020 made his love for the city and team even that much stronger.
Year started at Moore: 2008
Favorite part of working at Moore Research: As a creative person who also likes logic and numbers, market research allows me to flex my left and right brain muscles. Working within a wide variety of industries forces me to become a “mini-expert” in a range of interesting topics. I enjoy learning as much as possible about the clients we serve and their products/services to provide them with innovative and actionable insights.
What you might be surprised to know about Lindsay: She’s been a vegetarian since 2010.
What Lindsay likes to do in her free time: She can be found adventuring outside with her wife and two dogs, traveling to new places, trying new foods, or discovering new music.
Year started at Moore: 2013
Favorite part of working at Moore Research: My position at Moore Research is very rewarding, no two days are alike. I also love my interactions with the employees, clients, and vendors. I feel lucky to have built lasting friendships at Moore Research.
What you might be surprised to know about Cathy: Cathy is a twin, and she lives up to her name, “Chatty Cathy”.
What Cathy likes to do in her free time: Spending time with family and friends, strengthening her faith, warm weather, and a good book.
Year started at Moore: September 2021
Favorite part of working at Moore Research: I love learning about new topics with each study we take on and hearing how people form their opinions. In addition, working with survey data and seeing how our discoveries shape decision-making for our clients is really fascinating. I also love to see the smiling faces of respondents that enjoy taking part in our studies!
What you might be surprised to know about Ellen: She used to play the drums.
What Ellen likes to do in her free time: She enjoys being outdoors, trying new recipes in the kitchen, and going to see live music.
Year started at Moore: 2021
Favorite part of working at Moore Research: I love the people I work with; they make me look forward to coming to work each day!
What you might be surprised to know about Lindsey: She hopes to go back to school one day! Lindsey loves learning and wants to further her education.
What Lindsey likes to do in her free time: Binge watching TV shows (Friends or Greys Anatomy in particular) or listening to a true crime podcast.
Year started at Moore: Originally 2016, but rejoined in 2020.
Favorite part of working at Moore Research: Making the data come alive – reading data to determine key aspects of the products we test.
What you might be surprised to know about Grace: She had cat scratch fever and she has a few magic tricks up her sleeve.
What Grace likes to do in her free time: Grace enjoys spending time with her doggo Roxanne, being a plant mom/gardening, and jamming at live music/festivals.
Year started at Moore: 2013
Favorite part of working at Moore Research: I love all my colleagues and family atmosphere. We are always evolving and growing in market research and in the community. I love meeting new people and making connections with clients and respondents.
What you might be surprised to know about Desiree: When she was younger, she wanted to be a storm chaser.
What Desiree likes to do in her free time: Her family is the most important thing in her life, and she enjoys spending time with them. She enjoys going for walks with her dogs, relaxing in a hammock or around a campfire, trying out new restaurants, photography, and DIY projects.
Year started at Moore: 2008
Favorite part of working at Moore Research: My colleagues, the challenge of getting it right, and finally hitting that “send” button on a big report!
What you might be surprised to know about Lisa: Lisa is related to Amelia Earhart.
What Lisa likes to do in her free time: Lisa likes to party at Presque Isle beach!
Year started at Moore: 2021
Favorite part of working at Moore Research: The diversity of daily tasks and interacting with people.
What you might be surprised to know about Barb: She worked as a recruiter for Moore Research many years ago. Barb loves to do anonymous random acts of kindness for random strangers.
What Barb likes to do in her free time: She likes spending time with her husband and children. She also loves reading books and binge-watching series on Netflix.
Year started at Moore: 2022
Favorite part of working at Moore Research: Market research intrigues me for a multitude of reasons. One of which is the psychology behind it. It’s fascinating to examine why people make decisions and interpret the motives behind those decisions. When consumers look at a product, they may rarely think of the process it took to prepare it, however, that is often the first thing my mind goes to. There are so many aspects to dive into and although market research is a science, it’s very much an art as well!
What you might be surprised to know about Courtney: She loves to entertain friends by serenading them with her karaoke skills and she is a taco connoisseur.
What Courtney likes to do in her free time: She has two beautiful children that keep her busy with outdoor adventures, zoo visits, Disney movie marathons, and dance parties. She loves road trips and the city of Buffalo. GO BILLS!
Community & Philanthropy
Moore Research is a proud member of:
Moore Research is passionate about contributing to the community and is proud to support various regional, national and global organizations.
Members of the Moore Research team are passionate about a variety of causes and formed multiple different internal sub-teams, all starting in 2021, each with their own distinct mission and goals.
Community Engagement Team
Our mission is to encourage our staff as well as the community at-large to be civically engaged by providing philanthropic opportunities, resources, and by cultivating relationships that will contribute to the vibrancy of our local, national, and global communities.
DEI (Diversity, Equity, and Inclusion) Team
Our mission is to champion diversity, equity, and inclusion within Moore Research and our wider community. Through collaborative efforts we strive to broaden perspectives, ensure representation, and amplify diverse voices in order to enhance the richness of our business and community as a whole.
Team Green
Our mission is to promote environmentally-conscious practices internally as well as within the community we live and serve by recycling, minimizing waste and pollution, and reducing our carbon footprint to help build a more sustainable future.